4 ways to leverage ROAS to triple lead generation

Xiaoyun TU Contributor Xiaoyun TU is the global director of demand generation at Brightpearl, a leading retail operating system. She is passionate about setting up innovative strategies to grow sales pipelines using data-driven decisions. Businesses that don’t invest in their future may not have a future to look forward to. Whether you’re investing in your […]

Creative ad tech is on the cusp of a revolution, and VCs should take note

Casey Saran Contributor An ad tech veteran who has logged time at Google and The Rubicon Project (now Magnite), Casey Saran is co-founder and CEO of Spaceback. 2021 has been a good year to be an ad tech investor. Valuations are surging, Wall Street is happy and exits are frequent and satisfying. It’s the perfect time […]

What’s driving the global surge in retail media spending?

Cynthia Luo Contributor Cynthia Luo is the head of Marketing at Epsilo, an all-in-one e-commerce SaaS solution for marketplace sellers in Southeast Asia. Cynthia also runs CAOSE, a boutique e-commerce and digital consulting firm working with clients such as ExxonMobil, Criteo and Shippit. Most businesses by now are well versed with the consequences of the […]

5 companies doing growth marketing right

Mark Spera Contributor What do all companies, regardless of industry, say they want? Growth. Lighting-fast, continuous growth. The good news is you can quickly learn which growth marketing strategies work by studying other companies’ success and adapting it to your own business. Most technophiles remember Dropbox’s referral program — the one that helped it grow […]

The demise of browser cookies could create a Golden Age of digital marketing

Hunter Jensen Contributor Depending on whom you ask, the digital advertising industry is either counting down the minutes to doomsday or entering an exciting new era for engaging with consumers. Apple’s iOS 14.5 update — which effectively ends automatic opt-ins to online tracking and data collection — is finally at hand, and Google aims to […]

4 proven approaches to CX strategy that make customers feel loved

Rebecca Liu-Doyle Contributor Rebecca Liu-Doyle is principal at Insight Partners, a global private equity and venture capital firm. Her focus areas include high-growth software, marketplaces, and consumer internet. Customers have been “experiencing” business since the ancient Romans browsed the Forum for produce, pottery and leather goods. But digitization has radically recalibrated the buyer-seller dynamic, fueling […]

Even startups on tight budgets can maximize their marketing impact

Dominik Angerer Contributor Dominik Angerer is CEO and co-founder of headless CMS Storyblok, which provides best practice guidance for startups on how to build a sustainable approach to marketing their content. Search engine optimization, PR, paid marketing, emails, social — marketing and communications is crowded with techniques, channels, solutions and acronyms. It’s little wonder that […]

The truth about SDK integrations and their impact on developers

Ken Harlan Contributor Ken Harlan is the founder and CEO of MobileFuse, a U.S.-based. in-app advertising and DOOH platform that serves leading organizations across retail, food and beverage, restaurant, tourism, government, and healthcare. The digital media industry often talks about how much influence, dominance and power entities like Google and Facebook have. Generally, the focus […]

One CMO’s honest take on the modern chief marketing role

Daniel Incandela Contributor Daniel Incandela is the chief marketing officer of Terminus, an ABM platform that powers high-performing go-to-market teams. There’s no shortage of commentary around the chief marketing officer title these days, and certainly no lack of opinions about the role’s responsibilities and meaning within a company. There’s a reason for that. CMO is […]