Every early-stage startup must identify and evaluate a strategic advantage

Mike Ghaffary Contributor Mike Ghaffary is a general partner at Canvas Ventures, where he invests in innovation for consumers and software. Previously, he was a partner at Social Capital, co-founder and VP of Business Development of Stitcher, VP of Business and Corporate Development at Yelp, and Director of Business Development at TrialPay. More posts by […]

5 ways to raise your startup’s PR game

Adam LaGreca Contributor Adam LaGreca is the founder of 10KMedia and previously led communications for DigitalOcean, Datadog and Gremlin. More posts by this contributor Dear Google, the future is fewer people writing code There’s a lot of noise out there. The ability to effectively communicate can make or break your launch. It will play a […]

Even startups on tight budgets can maximize their marketing impact

Dominik Angerer Contributor Dominik Angerer is CEO and co-founder of headless CMS Storyblok, which provides best practice guidance for startups on how to build a sustainable approach to marketing their content. Search engine optimization, PR, paid marketing, emails, social — marketing and communications is crowded with techniques, channels, solutions and acronyms. It’s little wonder that […]

The hamburger model is a winning go-to-market strategy

Caryn Marooney Contributor Caryn Marooney is general partner at Coatue Management and sits on the boards of Zendesk and Elastic. In prior roles she oversaw communications for Facebook, Instagram, WhatsApp and Oculus and co-founded The OutCast Agency, which served clients like Salesforce.com and Amazon. More posts by this contributor RIBS: The messaging framework for every […]

How to break into Silicon Valley as an outsider

Nathan Beckord Contributor More posts by this contributor The lightning-fast Series A (that was 3 years in the making) Founders seeking their first check need a fundraising sales funnel Domm Holland, co-founder and CEO of e-commerce startup Fast, appears to be living a founder’s dream. His big idea came from a small moment in his […]

How to fundraise over Zoom more effectively

So far, I haven’t met a single one of my investors in person Max Greenwald 10 hours Max Greenwald Contributor Max Greenwald is the co-founder and CEO of Warmly, an app that pulls context on everyone you meet via Zoom or other video calling platforms. More posts by this contributor Protect Your Privacy & Security […]

Founders who don’t properly vet VCs set up both parties for failure

Andrés Dancausa Contributor Andrés Dancausa is fund partner, EMEA for operator-led international investors TheVentureCity. Before entering the world of VC, he was the CEO of a Spanish fintech company and launched his own startup in the edtech space. There’s a disconnect between reality and the added value investors are promising entrepreneurs. Three in five founders […]

2021 should be a banner year for biotech startups that make smart choices early

Michael B. Gray Contributor Michael B. Gray is partner and leader of the private equity, venture capital and growth companies practice, Neal Gerber Eisenberg. John Flavin Contributor Last year was a record 12 months for venture-backed biotech and pharma companies, with deal activity rising to $28.5 billion from $17.8 billion in 2019. As vaccines roll […]

To sell or not to sell: Lessons from a bootstrapped CEO

Glen Rabie Contributor Glen Rabie is co-founder and CEO of Yellowfin, a global analytics and BI software vendor. The clock begins ticking on a startup the day the doors open. Regardless of a young company’s struggles or success, sooner or later the question of when, how or whether to sell the enterprise presents itself. It’s […]

Customer care as a service: Outsourcing can help your startup wow clients 24/7

Your clients might not demand 24/7 customer service yet, but they’re certainly hoping for it. But how can a startup with a lean staff provide round-the-clock customer care? There are several options available, but more than ever, outsourcing is one of them. When should your startup consider outsourcing its customer care? And what should you […]