Casper’s IPO could be a bellwether for unprofitable startups in the post-WeWork era

TechCrunch ist jetzt Teil der Verizon Media-Familie. Wir (Verizon Media) und unsere Partner benötigen Ihre Einwilligung, um auf Ihr Gerät zuzugreifen, Cookies zu setzen und Ihre Daten einschließlich Ihres Standorts zu nutzen, um mehr über Ihre Interessen zu erfahren, relevante Werbung bereitzustellen und deren Effektivität zu messen. Verizon Media stellt Ihnen zudem relevante Anzeigen auf […]

Casper files to go public, shows you can lose money selling mattresses

TechCrunch ist jetzt Teil der Verizon Media-Familie. Wir (Verizon Media) und unsere Partner benötigen Ihre Einwilligung, um auf Ihr Gerät zuzugreifen, Cookies zu setzen und Ihre Daten einschließlich Ihres Standorts zu nutzen, um mehr über Ihre Interessen zu erfahren, relevante Werbung bereitzustellen und deren Effektivität zu messen. Verizon Media stellt Ihnen zudem relevante Anzeigen auf […]

Casper has created CBD gummies in partnership with Plus

That’s right: Mattress startup Casper is launching its own version of CBD-infused gummies, created in partnership with edibles company Plus. This is just the latest in Casper’s efforts to expand beyond mattresses with the addition of sheets, pillows, dog beds, portable lamps and more. In a recent New York Times profile, the company said its […]

Startup ads are taking over the subway

But is transit still the best place to launch a direct-to-consumer brand? Anthony Ha @anthonyha / 1 day If you’re a New Yorker, one of the easiest ways to keep up-to-date on the latest consumer products — furniture, beauty products, mobile apps, you name it — is to hop on the subway. Even before you […]

How to negotiate term sheets with strategic investors

Alex Gold Contributor Alex Gold is co-founder of Myia, an intelligent health platform employing novel biometric data to predict and prevent costly medical events. Previously, Alex was Venture Partner at BCG Digital Ventures and a co-founder of Traction, a marketplace of digital marketing experts. Three years ago, I met with a founder who had raised […]

Mattress startup Casper valued at $1.1B with new funding

Direct-to-consumer mattress business Casper has secured a $100 million Series D investment from existing investors Target, NEA, IVP and Norwest Venture Partners. The fresh infusion of capital values Casper at $1.1 billion, Bloomberg first reported and Casper confirmed. “We are in the very early chapters of our growth story as demand for Casper products continues […]

Casper announces the Glow — a portable, sleep-friendly light

Over the past few years, mattress company Casper has expanded its product lineup to include everything from dog beds to nap pillows. (It’s also opened its own nap store.) The latest addition: the Glow, an $89 light. While the company has never made this kind of Internet-connected hardware before, Chief Strategy Officer Neil Parikh pitched […]

For $5,800 per year, Chief helps women reach the C-suite

For decades, women in business have lacked the resources necessary to navigate to or sustain executive roles. Finally, venture-funded projects have emerged to fill this gap. The latest is Chief, a private network for New York-based women in senior roles in tech, retail, enterprise, finance, media and more. The company launches today with $3 million in […]

Hear how to build a brand from Tina Sharkey, Emily Heyward and Philip Krim at Disrupt

For startups, especially e-commerce companies, branding is everything. A slogan, an ad, even the design of the logo can make the difference between success and failure. But understanding how to develop a brand and strategically evolve that brand over time isn’t the easiest task. Luckily, three experts are coming to Disrupt to talk through the […]