4 proven approaches to CX strategy that make customers feel loved

Rebecca Liu-Doyle Contributor Rebecca Liu-Doyle is principal at Insight Partners, a global private equity and venture capital firm. Her focus areas include high-growth software, marketplaces, and consumer internet. Customers have been “experiencing” business since the ancient Romans browsed the Forum for produce, pottery and leather goods. But digitization has radically recalibrated the buyer-seller dynamic, fueling […]

Develop a buyer’s guide to educate your startup’s sales team and customers

Yousuf Khan Contributor Yousuf Khan is a partner at Ridge Ventures. Prior to joining Ridge, he was the first CIO of Automation Anywhere, CIO and Vice President of Customer Success at cloud-based AI platform Moveworks, as well as CIO of Pure Storage, Qualys and Hult International Business School. More posts by this contributor Customer advisory […]

Even startups on tight budgets can maximize their marketing impact

Dominik Angerer Contributor Dominik Angerer is CEO and co-founder of headless CMS Storyblok, which provides best practice guidance for startups on how to build a sustainable approach to marketing their content. Search engine optimization, PR, paid marketing, emails, social — marketing and communications is crowded with techniques, channels, solutions and acronyms. It’s little wonder that […]

One CMO’s honest take on the modern chief marketing role

Daniel Incandela Contributor Daniel Incandela is the chief marketing officer of Terminus, an ABM platform that powers high-performing go-to-market teams. There’s no shortage of commentary around the chief marketing officer title these days, and certainly no lack of opinions about the role’s responsibilities and meaning within a company. There’s a reason for that. CMO is […]

Heirlume raises $1.38M to remove the barriers of trademark registration for small businesses

Platforms like Shopify, Stripe and WordPress have done a lot to make essential business-building tools — like running storefronts, accepting payments and building websites — accessible to businesses with even the most modest budgets. But some very key aspects of setting up a company remain expensive, time-consuming affairs that can be cost-prohibitive for small businesses […]

Brands that hyper-personalize will win the next decade

Evan Kohn Contributor Share on Twitter A digital marketing and customer experience leader, Evan Kohn is chief business officer at Pypestream, where he created PypePro, an AI onboarding methodology used by Fortune 500 firms. More posts by this contributor Conversational analytics are about to change customer experiences forever When people reach out to customer service, […]

Customer feedback is a development opportunity

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American Airlines starts trialing Google Nest Hubs as translators in its lounges

TechCrunch ist jetzt Teil der Verizon Media-Familie. Wir (Verizon Media) und unsere Partner benötigen Ihre Einwilligung, um auf Ihr Gerät zuzugreifen, Cookies zu setzen und Ihre Daten einschließlich Ihres Standorts zu nutzen, um mehr über Ihre Interessen zu erfahren, relevante Werbung bereitzustellen und deren Effektivität zu messen. Verizon Media stellt Ihnen zudem relevante Anzeigen auf […]

GetYourGuide widens its horizons, will expand its Originals short tours into day trips and more

GetYourGuide has made a name for itself as the startup that helped the stale idea of guided tours for travellers on its head. Tapping into the generation of consumers who think of travel not just as going somewhere, but having an “experience” (and, ideally, recording it for Insta-posterity), it has built a marketplace to connect […]

Will the 2020s be online advertising’s holistic decade?

Todd Dipaola Contributor Todd Dipaola founded inMarket to bring the performance and accountability of digital advertising to offline brands. With less than two months left in the decade, advertising is again entering a new phase of rapid expansion with customer experience front and center. The explosion of data and identity management, combined with technical advancements […]