Retail-as-a-service provider Leap raises $3M and launches first store

The past decade in retail has been the golden age of direct-to-consumer (D2C) and digitally native vertical brands (DNVBs) that use the internet to communicate with customers, execute transactions, handle distribution and offer better economics. But as small independent startups have scaled into unicorn territory and as countless brands have saturated digital channels, customer acquisition has […]

Google partners with tech retailer b8ta to let people demo smart home products

Try before you buy is the new name of the game. With items costing upwards of $100, people want to know what they’re getting themselves into before they commit to a costly gizmo — at least that’s what Google is betting on right now. Aligned with Google’s Made by Google event, the company is partnering […]

b8ta raises $19 million Series B led by Macy’s

b8ta, the retail-as-a-service startup, has closed a $19 million Series B round led by Macy’s, with participation from Sound Ventures, Palm Drive Capital, Capitaland, Graphene Ventures, Khosla Ventures and Plug and Play Ventures. This round brings b8ta’s total funding to $39 million. Macy’s decision to lead this round comes in light of its recent partnership […]

Macy’s acquires minority stake in tech retailer b8ta

Macy’s has partnered with b8ta, the retail-as-a-service startup that originally started as a way to let people try out new tech products. Macy’s has acquired a minority stake in b8ta and will use the startup to enhance The Market, an experiential-based retail concept at Macy’s. By partnering with b8ta, Macy’s envisions being able to scale […]

b8ta unveils Shopify-like solution for retail stores

b8ta, the store founded by Nest alums to sell trendy gadgets, is entering new territory. Today, the startup is launching “Built by b8ta,” which functions as a retail-as-a-service platform for brands that want a physical presence. Building off the success of its own retail stores, b8ta is confident it can provide an easy, cost-effective solution […]