Holographic startup Envisics partners with Panasonic to fast-track in-car AR tech

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The New York Times launches an AR-enabled crossword on Instagram

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Despite limitations, 3D and AR are creating new realities in retail

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China’s smartphone giant Oppo ratchets up AR push

Tech companies around the world are still identifying the “next big thing” enabled by 5G connections. Some, such as Oppo, are betting it will be augmented reality. The Chinese smartphone firm showcased its progress in AR at a Tuesday event swarmed by hundreds of reporters, analysts, and partners in Shenzhen. Green strobe light, the color […]

To own an AR future, Niantic wants to build a smarter map of the world

Niantic is continuing to bet heavily on the idea that it knows where consumer computing is headed, namely toward augmented reality. The game development startup behind Pokémon GO has some good company with companies like Apple, Facebook and Snap making similar bets, but stakes are high for the studio that hopes it can build an […]

7 investors discuss augmented reality and VR startup opportunities in 2020

For all of the investors preaching that augmented reality technology will likely be the successor to the modern smartphone, today, most venture capitalists are still quite wary to back AR plays. The reasons are plentiful, but all tend to circle around the idea that it’s too early for software and too expensive to try to […]

Gowalla is being resurrected as an augmented reality social app

Gowalla is coming back. The startup, which longtime TechCrunch readers will likely recall, was an ambitious consumer social app that excited Silicon Valley investors but ultimately floundered in its quest to take on Foursquare before an eventual $3 million acqui-hire in 2011 brought the company’s talent to Facebook. The story certainly seemed destined to end […]

Vectary, a design platform for 3D and AR, raises $7.3M from EQT and BlueYard

Vectary, a design platform for 3D and augmented reality (AR), has raised a $7.3 million round led by European fund EQT Ventures. Existing investor BlueYard (Berlin) also participated. Vectary makes high-quality 3D design more accessible for consumers, garnering over one million creators worldwide, and has more than a thousand digital agencies and creative studios as […]

Snapchat among first to leverage iPhone 12 Pro’s LiDAR Scanner for AR

Apple introduced its latest flagship iPhone models, the iPhone 12 Pro and 12 Pro Max, at its iPhone event on Tuesday. Among other things, the devices sport a new LiDAR Scanner designed to allow for more immersive augmented reality (AR) experiences. Snapchat today confirms it will be among the first to put the new technology […]

Amazon launches an AR app that works with new QR codes on its boxes

Amazon has quietly launched a new augmented reality application that works with QR codes on the company’s shipping boxes to create “interactive, shareable” AR experiences. Called simply “Amazon Augmented Reality,” the retailer describes the app as a “fun way to reuse your Amazon boxes until you’re ready to drop them in the recycling bin.” As […]