Facebook mulled multi-billion-dollar acquisition of gaming giant Unity, book claims

Less than a year after making a $3 billion investment into the future of virtual reality with the purchase of Oculus VR, Facebook CEO Mark Zuckerberg was considering another multi-billion-dollar bet to ensure that his company dominated the VR platform — buying Unity, the popular game engine that’s used to build half of all gaming […]

Medivis has launched its augmented reality platform for surgical planning

After two years of development, Medivis, a New York-based company developing augmented reality data integration and visualization tools for surgeons, is bringing its first product to market. The company was founded by Osamah Choudhry and Christopher Morley who met as senior residents at NYU Medical Center. Initially a side-project, the two residents roped in some […]

Asteroid is building a human-machine interaction engine for AR developers

When we interact with computers today we move the mouse, we scroll the trackpad, we tap the screen, but there is so much that the machines don’t pick up on — what about where we’re looking, the subtle gestures we make and what we’re thinking? Asteroid is looking to get developers comfortable with the idea […]

Facebook picks up retail computer vision outfit GrokStyle

If you’ve ever seen a lamp or chair that you liked and wished you could just take a picture and find it online, well, GrokStyle let you do that — and now the company has been snatched up by Facebook to augment its own growing computer vision department. GrokStyle started as a paper — as […]

Warby Parker dips into AR with the launch of virtual try-on

Warby Parker is today introducing virtual try-on to let shoppers select a pair of frames and instantly see how they look. The tech was built on Apple’s ARKit, and the feature is only available to users on the Warby Parker iOS app on an iPhone X or later. Warby Parker, which launched in 2010, attempted […]

Facebook poaches Google’s AR/VR engineering lead to take over Portal team

Facebook is bringing on the engineering lead for Google’s entire AR/VR team to tackle Portal hardware. Ryan Cairns comes aboard after 12 years at Google, where he was most recently the engineering lead for a team of more than 500 people tackling AR/VR at the big G, including Daydream, Lens and ARCore, according to his LinkedIn. […]

Ubiquity6 acquires AR music startup Wavy

Today, Ubiquity6 has announced that it is acquiring Wavy, a small AR music startup founded last year. In a blog post, the Wavy team confirmed they’ll be joining the Ubiquity6 team and won’t be continuing their work on the Wavy app. “When we met the team at Ubiquity6, it became apparent that joining the team […]

For AR/VR 2.0 to live, AR/VR 1.0 must die

Tim Merel Contributor More posts by this contributor For AR/VR 2.0 to live, AR/VR 1.0 must die The Reality Ecosystem: What AR/VR/XR needs to go big The future of AR/VR could be bright, but only if it moves beyond where it is today. 2018 was the first of what look like two transitional years, with […]

Daily Crunch: Nvidia breaks with tradition at CES 2019

The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 9am Pacific, you can subscribe here: 1. Nvidia launches the $349 GeForce RTX 2060 Nvidia broke with tradition and put a new focus on gaming at CES. Last […]

Pokémon GO creator Niantic closes $190M funding round

Mobile AR gaming startup Niantic has closed a $190 million round of funding according to newly filed SEC docs. The filing comes after a WSJ report last month suggested the company was in the process of closing a $200 million raise from investors, including IVP, aXiomatic Gaming and Samsung, at a $3.9 billion valuation. The […]