Extra Crunch roundup: UiPath’s IPO filing, predicting revenue, how to pivot properly, much more

This is not a boast, but a warning: I could write a how-to article on almost any topic. Give me enough time to do some research, and I can put together a reliable step-by-step for building a custom gaming PC, installing a hot water heater or interpreting public health data. But since I’ve never actually […]

AppLovin acquires SafeDK to improve brand safety

Mobile marketing company AppLovin is announcing that it has acquired SafeDK. While AppLovin started out as a mobile ad business, it now bills itself as “a comprehensive mobile gaming platform,” offering tools for game developers around user acquisition, monetization, analytics and (through Lion Studios, launched last year) publishing. SafeDK, meanwhile, allows developers to manage all […]

AppLovin scraps acquisition and takes debt financing instead

 The story of AppLovin‘s acquisition has taken another turn. We first reported that the mobile ad startup was in acquisition talks in August of last year, and the announcement came a month later: AppLovin would sell a majority stake Chinese private equity firm Orient Hontai Capital. Today, however, CEO Adam Foroughi revealed that the deal […]