Apple event fails to save the company’s stock from broader market sell-off

Today’s Apple event, chock-full of the company’s products that will help decide whether the company meets, exceeds or undershoots Wall Street expectations for its future growth and performance, had little to no impact on its share price. By now this is the theme: Apple announces a slew of new products, services, software or peripherals, and […]

Here’s everything Apple announced at its ‘Spring Loaded’ event

It’s Apple event day! From tweaks to the Apple Card to all new iMacs and iPads, Apple crammed this one-hour event with news. Don’t have time to sit down and click through every last announcement? We’ve slimmed it down to just the key points for maximum skimmability. Enjoy! Apple Card Image Credits: Apple Apple kicked […]

The new iPad Pro features Apple’s M1 chip

The big news from today’s Spring Loaded event is, as anticipated, a new version of Apple’s high-end tablet. The new iPad Pro is the first in the line to adopt the M1 chip introduced on the company’s Mac line. The new chip sports an 8-core CPU, with performance up to 50% faster than the A12Z […]

Apple brings Touch ID to the Magic Keyboard

Apple has unveiled a new, colorful iMac today with an Apple-designed M1 chip. But that was just part of the story as the company used that opportunity to release new Mac accessories. In addition to a Magic Trackpad and a Magic Mouse with multiple color options, Apple is bringing Touch ID to desktop Macs with […]

The new Apple TV 4K comes with a new Siri Remote

Apple announced a new Apple TV 4K today, which will come with a new Siri Remote. In addition to the existing Siri support, this new aluminum remote features a redesigned clickpad that allows for circular gestures in the outer ring, which viewers can use to quickly find the scene they’re looking for. And to eliminate […]

Apple’s new iMac finally gets an actually good webcam

Apple introduced new iMacs at its event on Tuesday, outfitted with its M1 processor and redesigned inside and out from the ground up. The hardware is impressive, but one of the biggest improvements for everyone’s Zoom-heavy life might be the webcam. Apple said it’s the “best camera ever in a Mac,” which honestly wouldn’t take […]

Cleared of gender bias, Apple announces Apple Card Family for spouses and teens

Apple has been slowly building a position for itself as a financial services giant, banked around its digital wallet for storing a user’s payment cards and the launch of its own Apple Card in 2019. Today during Apple’s spring event, the company announced the newest chapter in that story: the launch of Apple Card Family, […]

Apple introduces a colorful new iMac

After years of waiting, Apple has finally given the world a dramatic new iMac redesign, aimed at the company’s long-standing goal of “making the computer disappear.” That, of course, only applies to the the thin new design, because these things are eye-popping. Naturally, the latest version of the 24-inch all-in-one desktop is built around the […]

Apple adds a new purple color option to its iPhone 12 and iPhone 12 mini lineup

Apple has added a new color option to the iPhone 12 lineup — a rare mid-cycle facelift for the company’s flagship product. The new color is purple, and looks like a lavender-ish pastel hue, which is in keeping with the tones on the rest of the color options on the 12 lineup, which include a […]

Apple officially unveils its lost item finder, AirTag

Apple today officially unveiled AirTag, its location tracking beacons that can help Apple device owners find lost items through Apple’s “Find My” application. The AirTags themselves are small, rounded tracking devices that can be attached to personal items, like purses, bags or keys. Pre-orders start this Friday, and the product goes on sale April 23rd, […]