How startups can use Amazon’s SEO best practices to dominate new shopping verticals

Eli Schwartz Contributor Eli Schwartz is currently a growth advisor and the former Director of Growth at SurveyMonkey where he led the SEO strategy. Eli has been a columnist on the Huffington Post, the Y Combinator blog, Search Engine Land, Search Engine Journal and numerous other publications. Amazon dominates the top ranking positions of Google […]

Measured promises a smarter approach to ad attribution

Measured is giving advertisers a new way to determine whether their ads are actually working. Many of those advertisers currently rely on multi-touch attribution, an approach designed to measure how each channel and each ad contributed to a purchase decision. In fact, that’s what Measured CEO Trevor Testwuide offered at his last startup, Conversion Logic. But […]

CEO Howard Lerman on building a public company and the future of Yext

It’s just over two years since Yext debuted on the New York Stock Exchange, and to mark the occasion, I sat down with co-founder and CEO Howard Lerman for an interview. As Lerman noted, Yext — which allows businesses to manage their profiles and information across a wide variety of online services — actually presented […]

Mailchimp’s Ben Chestnut on bootstrapping a startup to $700M in revenue

The well-known tech startup routine of coming up with an idea, raising money from VCs in increasing rounds as valuations continue to rise and then eventually going public or getting acquired has been around for as long as the myth of Silicon Valley itself. But the evolution of Mailchimp — a notable, bootstrapped outlier out […]

Mailchimp expands from email to full marketing platform, says it will make $700M in 2019

Mailchimp, a bootstrapped startup out of Atlanta, Ga., is known best as a popular tool for organizations to manage their customer-facing email activities — a profitable business that its CEO told TechCrunch has now grown to around 11 million active customers with a total audience of 4 billion (yes, 4 billion), and is on track […]

Clean.io raises $2.5M to fight malicious advertising

Existing approaches to blocking malicious advertising aren’t working — at least according to digital ad veteran Seth Demsey. That should resonate with anyone who’s ever encountered an ad that immediately redirected them to a website filled with annoying gift card offers. And it’s the issue that the startup Demsey co-founded, clean.io, is working to address. Today, […]

Facebook co-founder, Chris Hughes, calls for Facebook to be broken up

The latest call to break up Facebook looks to be the most uncomfortably close to home yet for supreme leader, Mark Zuckerberg. “Mark’s power is unprecedented and un-American,” writes Chris Hughes, in an explosive op-ed published in The New York Times. “It is time to break up Facebook.” It’s a long read, but worth indulging […]

Alexa, does the Echo Dot Kids protect children’s privacy?

A coalition of child protection and privacy groups has filed a complaint with the Federal Trade Commission (FTC) urging it to investigate a kid-focused edition of Amazon’s Echo smart speaker. The complaint against Amazon Echo Dot Kids, which has been lodged with the FTC by groups including the Campaign for a Commercial-Free Childhood, the Center […]

Keyword research in 2019: Modern tactics for growing targeted search traffic

Glen Allsopp Contributor Glen Allsopp is the founder of Detailed.com, an SEO consultancy and newsletter focused on actionable tactics to grow search traffic. He also tracks successful online startups at Gaps.com. In 2019, it’s estimated that every minute there are 150 new websites coming online. While many of these won’t be long-term ventures, a large […]

Facebook unveils an automated ad builder and an appointment manager for small businesses

Facebook today said it’s launching a number of new products aimed at small businesses — which is appropriate, as we’re currently in the middle of National Small Business Week. These new features include Automated Ads, which Director of Product Management Nikila Srinivasan said are “really built for small businesses that are one- to two-person businesses […]