Vyrill, winner of the TC Early Stage Pitch-Off, helps brands discover and leverage user-generated video reviews

Vyrill helps brands discover and leverage video reviews created by authentic customers and users. The company presented its product at TechCrunch Early Stage: Marketing & Fundraising, where it beat out nine other companies, winning the pitch-off. The judges were impressed with Vyrill’s novel approach and innovative technology around discovering and filtering relevant videos. This is […]

How we got 75% more e-commerce orders in a single A/B test for this major brand

Jasper Kuria Contributor Jasper Kuria is the managing partner of CRO consultancy The Conversion Wizards and is the founder of Capital & Growth, an e-commerce education site. More posts by this contributor 79% more leads without more traffic: Here’s how we did it Pioneer Square Labs’ Greg Gottesman on the studio model for high growth […]

Navigating ad fraud and consumer privacy abuse in programmatic advertising

Jalal Nasir Contributor Jalal Nasir is the founder and CEO of Pixalate, a global ad fraud intelligence and marketing compliance platform. Previously, he was one of the early engineers on Amazon’s fraud prevention and risk management team and held various product leadership roles building adtech and enterprise privacy technologies. Programmatic advertising is a $200 billion […]

Outbrain raises $200 million ahead of its IPO

Outbrain, an adtech company that provides clickbait ads below news articles, has raised $200 million in funding — Outbrain didn’t disclose the valuation of the company for this deal. The Baupost Group is investing in the company — it’s a Boston-based hedge fund. Outbrain filed for an initial public offering just last week. Today’s funding […]

This week in growth marketing on TechCrunch

TechCrunch is trying to help you find the best growth marketer to work with through founder recommendations that we get in this survey. We’re sharing a few of our favorites so far, below. We’re using your recommendations to find top experts to interview and have them write their own columns here. This week we talked […]

79% more leads without more traffic: Here’s how we did it

In this case study, we’ll show how we used research-driven CRO (conversion rate optimization) techniques to increase lead conversion rate by 79% for China Expat Health, a lead generation company. Help TechCrunch find the best growth marketers for startups. Provide a recommendation in this quick survey and we’ll share the results with everybody. In the […]

German government bodies urged to remove their Facebook Pages before next year

Germany’s federal information commissioner has run out of patience with Facebook. Last month, Ulrich Kelber wrote to government agencies “strongly recommend[ing]” they to close down their official Facebook Pages because of ongoing data protection compliance problems and the tech giant’s failure to fix the issue. In the letter, Kelber warns the government bodies that he […]

Google tightens UK policy on financial ads after watchdog pressure over scams

The U.K.’s more expansive, post-Brexit role in digital regulation continues to be felt today via a policy change by Google, which has announced that it will, in the near future, only run ads for financial products and services when the advertiser in question has been verified by the financial watchdog, the FCA. The Google Ads […]

5 companies doing growth marketing right

Mark Spera Contributor What do all companies, regardless of industry, say they want? Growth. Lighting-fast, continuous growth. The good news is you can quickly learn which growth marketing strategies work by studying other companies’ success and adapting it to your own business. Most technophiles remember Dropbox’s referral program — the one that helped it grow […]

International coalition joins the call to ban ‘surveillance advertising’

An international coalition of consumer protection, digital and civil rights organizations and data protection experts has added its voice to growing calls for a ban on what’s been billed as “surveillance-based advertising”. The objection is to a form of digital advertising that relies upon a massive apparatus of background data processing which sucks in information […]