How Adidas and Carbon are changing the sneaker supply chain

While the Adidas Futurecraft 4D shoes are cool looking sneakers, the story behind those shoes is even more interesting. The sportswear company has partnered with Carbon to design a new kind of sneakers. Behind the Futurecraft 4D, you can find a process that is not that new — 3D printing. Many companies promised an industrial […]

Nike debuts its most ambitious SNKRS stash drop for the Championship Tour featuring Kendrick Lamar and SZA

On a mild Thursday night at the Los Angeles Forum, Nike’s public relations team and a group of journalists from some of the country’s leading lifestyle, tech, and general interest websites gathered to see the debut of Nike’s most ambitious SNKRS stash drop. Launched in conjunction with Kendrick Lamar’s Top Dawg Entertainment, the collaboration between […]

Sophia Amoruso, Carbon’s Dr. Joseph DeSimone, and Adidas’ Eric Liedtke to crash Disrupt SF

Disrupt lands in San Francisco this September, and the agenda is shaping up to be absolutely amazing. With new digs at Moscone West and expanded capacity, we expect Disrupt SF (September 5-7) to be the biggest and best conference TechCrunch has ever had. And, in large part, that’s credited to our incredible guests. Today, we’re […]