Gadgets
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Startups
McDonald’s is acquiring Dynamic Yield to create a more customized drive-thru
McDonald’s is announcing an agreement to acquire personalization company Dynamic Yield. The announcement does not include a price, but a source with knowledge of the deal said that it’s more than $300 million. This is the fast food chain’s largest acquisition in 20 years. Dynamic Yield works with brands across e-commerce, travel, finance and media […]
